Better Plants Program is a voluntary initiative in which industrial plants can participate by registering a voluntary commitment to reduce energy intensity by 25% over ten years. Participating companies gain recognition and technical support from the U.S. Department of Energy (DOE). The program builds on the success of the former Save Energy Now LEADER program, which was launched in 2009 to contribute to the goal of achieving a 25% reduction in industrial energy intensity by 2017. Better Plants Program's key program requirements are the same as the LEADER program.